CONNECT WITH YOUR CUSTOMERS TO GROW!

Yule Group is a consulting group for real estate development in the Carolinas,

specializing in utilizing consumer insights to help brands better connect with their customers and increase sales.

We Are Masters in Turning Consumer Insight

into Better Experiences for Your Customer

Need to better connect with your customer?

SCHEDULE A STRATEGY SESSION

WE KNOW YOUR CUSTOMER AND HOW TO CONNECT WITH THEM

We have over 20 years of experience...

Leading

Marketing Teams

Driving

Innovative Strategies

Developing

A Track Record in Sales

Resulting in Repeat Industry Accolades

ABOUT

RISING UP TO THE CHALLENGE

Researching, analyzing and predicting the consumer is a challenging job

in this quickly changing industry, but we love a challenge!

To solve and manage specific marketing tasks, we utilize an awesome team of

creative and communications specialists on an as-needed basis, covering copy, design,

video, SEO, and social media. The team of seasoned experts are chosen specifically

to support our ultimate goal — revenue growth.

KRISTY YULE, Founder and Lead Strategist

Kristy Yule is a strategic marketer who jumps in and successfully executes on her strategies. She has led marketing teams for over 20 years and has developed a track record of sales, marketing & innovative strategies that repeatedly resulted in industry accolades.

Kristy is known for her uncanny skill in first seeing the vision, but then also seeing and laying out the realistic picture of the tactical milestones necessary to fulfill that vision. She is admired for how she takes ownership of every project and sees everything through to completion - from vision to detail.

All of this has been possible in her career because she knows one very important thing: Connection is Key! She knows that through consumer research and analysis she can know the consumer and determine how to connect with them, as she understands that utilizing consumer insights to better connect customers with the brand is the most effective way to grow sales. Figuring out the consumer, and coming up with the strategies to best connect with them is her passion and her results speak for themselves.

SEAN YULE, Senior Living Specialist

Every Senior Living Organizations face unique challenges, and Sean excels in addressing them all. Throughout his career, Sean has consistently demonstrated a deep commitment to creating exceptional environments for seniors and staff alike. Whether you need impartial advice or hands-on management, we're ready to guide you at every step.

Sean’s has worked for over 25 years in all aspects of Senior Living: Operations, Personnel Training and Mentorship, Management Transitions, Regulatory Compliance, Medical and Ethical Policy Compliance and Leasing Strategies.

Sean's profound industry insights and practical experience can significantly improve your operations across various crucial areas.

Senior living management is our top priority because your ability to make a positive impact on residents matters. Let The Yule Group reshape your community into its true potential.

We’ve achieved a proven track record of improved performance for our clients

through a relentless focus on 2 key drivers.

1

CONSUMER

INSIGHT

2

CONSUMER

CONNECTION

Connect with the

Customer

Know the Consumer

THE PROCESS

OUR METHOD

SERVICES

SERVICES WE DELIVER

Feasibility Studies

Our goal is to help our clients make informed real estate business decisions. We aid that decision process by providing feasibility studies that cover these 4 areas: 1) Potential Price & Pace, 2) Positioning & Location Analysis, 3) Competitive Analysis, 4) Product Recommendations

Market Entry Studies & Product Development

When you’re interested in developing a new product or entering a new market or understanding your existing market share, we can help. Our team can assess the market using primary data collection or secondary research.

Planning and Management

Get CMO-level team member without having to take on the costs of hiring a full-time CMO. More important than the cost considerations, a fractional CMO provides broad-based and on-demand perspective around best practices in customer acquisition, understanding your customers, and marketing execution. You have at your fingertips a resource to drive go-to-market activities and the added benefit of applying best practices and techniques gathered from over 20+ years of experience.

Services include:

Marketing Strategy
Brand Development
Website Enhancement (update content and design) to optimize for engagement and conversion
Content Marketing Plan (long-form papers, webinars, blogs, social media) Search Engine Marketing Plan (SEO and paid search)
Video Marketing Plan (for website, thought leadership, advertising)
Media Plan (social, digital, direct marketing)
Online Sales Counselor
Measurement Plan (Tracking, analytics, reporting)
Consumer Research

Senior Living Services

Get CMO-level team member without having to take on the costs of hiring a full-time CMO. More important than the cost considerations, a fractional CMO provides broad-based and on-demand perspective around best practices in customer acquisition, understanding your customers, and marketing execution. You have at your fingertips a resource to drive go-to-market activities and the added benefit of applying best practices and techniques gathered from over 20+ years of experience.

Services include: