THE PROCESS
Business Assessment
First, we will need to get to know your business in detail through assessments that will give us all we need to know to create a strong marketing plan and lead generation program. We will need to learn as much as possible regarding:
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Current business model and metrics for success
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Your cost-per-acquisition goals
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Competition (which leads to our own SWOT analysis)
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Target audiences – who, purchase drivers, location
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Sales process
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Current CRM and prospect/client outreach communications
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Your current products/services: Why do prospects buy from you and how do they value your product vs. the competition
Measure
It’s very important to know what is or is not working in order to increase qualified leads, sales and revenue. Every marketing plan we complete includes a measurement plan. As part of that plan, we will share an effective tool we use for lead measurement.
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Research Your Consumer
Our team helps you translate what customers say—or don’t say—into strategy. Our qualitative research of your target market determines your customer’s opinion of your brand, your product and the buying experience. We gather these insights to inform your branding, messaging and product offering.
Customer Segmentation: Having a detailed understanding of your customer helps direct product, price and promotion decisions . We help you understand your customer, where they currently live, what their needs are and how they make buying decisions.
Secondary Research: Leveraging market insights you have already gathered saves you time and money. We can help you cost-effectively analyze existing research and data through business intelligence, gap analyses, and comprehensive literature reviews.
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Deliver
Our services each month will vary based on need, but typically, marketing consultant services cover:
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Strategic plan implementation and management
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Project management of tasks and teams
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Ongoing analytics, insights, and recommendations
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Weekly or bi-weekly meetings
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“Until you know your customers - deeply and genuinely - you cannot truly serve them.”
Rasheed Oganlaru, Author of Soul Trader